Kanye West Enters New ‘Bad’ Phase in Artistry

Kanye West has never been afraid to push boundaries in the music industry. He pioneered “chipmunk soul” production on The College Dropout, paved the way for emotionally vulnerable rap on 808s and Heartbreak, and showed the world it was okay to be a narcissistic psychopath on My Beautiful Dark Twisted Fantasy. With the release of Jesus is King, Kanye has entered a new, innovative, ‘bad’ phase in his artistry.

On Jesus is King, Mr. West gets experimental with non-catchy hooks, arrhythmic beats, and half-assed lyrics (“Closed on Sunday / You’re my Chick-fil-A”). The album is set to be a game changer.

“I was struggling to think about where to go after The Life of Pablo,” admitted Kanye, “but then, it came to me: ‘what if I just suck really, really bad?’”

As always, Kanye lived and breathed his art during the recording process. Sources close to Kanye report that he’d prepare for every recording session by hitting his head on the kitchen counter 35 times. He also purposely forgot the English language then relearned it…poorly.

“Kanye has never impressed me more,” remarked Ty Dolla $ign, a frequent collaborator. “Forgetting English was a superhuman task, but Kanye is always willing to go the extra mile to improve his art.”

Critics are calling Jesus is King everything from ”shitty” to ”borderline shitty.”

“People actually liked when I rapped ‘poopity scoop’ on Lift Yourself,” added Kanye, noticeably surprised at his initial failure to create objectively poor art. “I really had to try to suck harder this time.”

“Sometimes I’d be getting in my element, you know, like really feeling a beat, but thankfully Pusha T or Kid Cudi would stop me,” Kanye continued, “They really helped me keep my vision of a terrible album alive.”

“Kanye has completely changed the game in choosing not to make good music,” commented Hunter Wyman, a ‘Bad Music Historian’ at Harvard University. “This album will surely expand people’s tastes, opening their eyes to a diverse range of sucky music.”

Critics and fans have been universally impressed by Kanye’s ability to seamlessly shift from making good music to making bad music. As Kanye himself puts it, “Who better to sell out to than Jesus?”